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George Burns’ career could have ended as early as 1958, when his wife Gracie Allen retired from Show business. Burns continued the show after Allen retired, but th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e show was cancelled after one season. Burns could have let his wife’s retirement from show business stop him from going further in his career, but he ultimately e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nded up being a huge comic success and lived to be 100 years old.

Many of Burns’ biggest successes came when he was in his eighties and nineties. At the ages when

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

many people have long since retired, Burns was enjoying great success. Getting older does have great advantages: we become smarter; we acquire wisdom; we have acq

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uired more skills.

1. Burns struggled as a vaudeville straight man for years until he met Gracie

There was a chemistry that Burns and Allen had when they created

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

their comic duo. For eight years, Burns played the straight man and Allen played the funny lady. The George Burns and Gracie Allen Show was a tremendous success on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

CBS. They made a dynamic team.

The same concept could apply to our careers. A lot of us have held many jobs and in those positions, there were probably people w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hom we loved to work with and those whom we did not. Like Burns when he was struggling in vaudeville, our present job or career may not exactly be what we want to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

do, but we do get opportunities to meet people who know other people and so forth.

2. For 17 years (1958 to 1975), Burns had very minimal success

Many of us may t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hink of George Burns as a great comic success, which he was. But for about 17 years, Burns had very subpar performances compared to the show that he did with Graci

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e. Gracie Allen died in 1964 and Burns attempted two television shows, one with Connie Stevens, but both shows were cancelled after the first season. Burns encoun

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tered another celebrity death when Jack Benny died in 1975. Burns was offered Benny’s role in the comedy film, The Sunshine Boys, and had great success. After a 1

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

7-year drought, Burns was back! The success of The Sunshine Boys led to Burns’ role in Oh God!, which was also a tremendous success.

How many of us get frustrated

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at struggling for six months to a year? How many of us would have given up after 17 years of subpar success that Burns endured? Burns showed us that getting olde

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r is getting better.

3. Burns had over a dozen television specials after 1975

Burns’ revitalized movie success in 1975 spurred resurgence in television success th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at he had not had since doing shows with Gracie. Burns was now playing the funny person, the role that Grace played when he was playing the straight man. Burns wa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s now a movie and television success.

We never know what may happen when we take our experience from our own careers and apply them to new positions or careers. T

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he skills and education we learn from other jobs may help us to get the career that we are really looking for. Any skill that we can learn should not be discounted

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.

Burns proved that one is never too old to do a great job. He had revitalization in entertainment in spite of Gracie’s retirement and death. Burns did not let t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he loss of Gracie deter him from making a name for himself. If any of us catch ourselves giving up or saying things like “I’m too old for…,” think of George Burns.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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