Social Space - Self Improvement

In the age of instant gratification, it has become increasingly difficult to maintain concentration. Whether you're in another marathon meeting or on a critical sales call, it is important

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to stay engaged. With the temptation of instant messaging, Blackberry, cell phone, the Internet, or even day dreaming; it is more of a challenge than ever to stay focused on the task at han

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d.

Why are we so distracted?

We have become a society that is inundated with interruptions. There are two driving forces that converge to make Americans even more susceptible to a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lack of concentration than others. First, we are capitalists. Businesses want to sell you something as often as possible. So, wherever you are, there are advertisements tempting you to open

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your wallet. Second, we are addicted to technology. Related to our consumer-driven economy is a focus on having the latest and greatest technology. We are intense in our desire to have the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

coolest gadgets.

This has created an entire generation with an attention span of about 30 seconds. This is how we have been conditioned. Like an athlete training for an important competit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ion, it is possible through repetition to be conditioned to exhibit specific behaviors. With the Internet, TiVO, text messaging, e-mail, and changing billboards; our attention is being divi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed more than ever. We have acquired an ability and a need to switch rapidly between activities. However, this ability is often counter to what is required to be successful.

The Formula

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

for Focus

In the same way, you have been conditioned to switch your attention between tasks rapidly, you can condition yourself to concentrate for increasing periods of time. There are

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

two methods that will increase your ability to concentrate in as little as 15 minutes a day: interval and resistance training.

Interval Training. Step One: Go into a quiet room wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

th no distractions. Step Two: Sit down comfortably in a chair with a back. Close your eyes and place your palms on your thighs. Step Three: Inhale deeply, hold for a couple of seconds, and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

then exhale. Repeat this action for 2-3 minutes paying special attention to path that your breath takes. Follow it in your mind's eye through your nose or mouth down your through into your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lungs, then back out. Focusing on your breathing helps to clear your head. This is also an effective exercise to calm you down when you are nervous as well. Once you have established a clea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r connection of your mind to your breathing, move onto step Four. Step Four: Breath normally for about 10 minutes keeping your mind clear. At first, it will be very difficult to keep though

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s from overwhelming your attention. This is normal. This is a sign that you are breaking the habit of a short attention span. Over time, you will be able to keep your mind focused on what y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou want for longer periods of time.

Resistance Training. This method is less formal but just as effective. It is analogous to lifting weights. The more you lift, the stronger you be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

come. Keep this image in your mind as I explain the process. Step One: Engage in a project that will take longer than 15 minutes to complete. Step Two: Set a timer for 15 minutes. Step Thre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e: Work exclusively on this project for the full 15 minutes. You will be tempted to check your phone, your e-mail, get a drink of water, etc. Don't allow yourself to be distracted. If you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are, just pick right back up where you are an continue. You can practice this process multiple times during the day. This method works by engaging your ego. By setting a target, you will t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ap into your desire to win, which will temporarily put off your emotions.

So there you have it, by using these methods, you can improve your ability to concentrate in just 15 minutes a day

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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