Social Space - Reference and Education

There are people who take pleasure in actual reading. There are more people who actually take pleasure from listening to what is read.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Perhaps, this has got to do with childhood rituals when parents will take the time to read bedtime stories to their children. The adve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nt of books on tape, audio books, and aural literature seems like a way of going back, to a time and place where everything was much si

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mpler. Where stories were read and people take time to listen. But this did not happen; in fact, the books on tape, audio books, and au

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

al literature added to people's hunger for mobility. Even in listening, people are distracted; the pleasure of listening to stories are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

driven away.

There is still a solution to change all of these. Truly listen to a narrative or story during a quiet time. Listening me

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ans more than recognizing the words but understanding them and their relationship to each other. This restores an almost palpable need

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o dig deeper under the superficiality of sounds and arrive at a meaning. There is keen pleasure and joy in reading, but the pleasure is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

different and somewhat heightened when a person is read to. The sound of spoken words has sharper edges and is capable of etching pict

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ures and vivid images in the minds of the listeners. Books on tape, audio books, and aural literature give listeners this advantage of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eing lead into the story.

If a quiet time is difficult to find, and being always on the go is the way of life, enjoying this aural ple

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

asure is still possible. Avoid listening to books on tape, audio books, and aural literature while doing heavy work; instead do it when

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

there's no pressure -- during gardening or doing a favorite hobby. Being relaxed lets the words penetrate deeper, giving a more pronou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nced understanding of the stories told.

People say that joining book clubs is a blessing. They get to read a variety of books and disc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ss with other persons, who are intellectually stimulated. But reading takes much time and in the present society, nobody has time to re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ad books properly anymore. It's either they read the summary or skim through the interesting passages in the book. They get the gist of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the texts but nothing more, no pleasure and no understanding. For those who want something more, books on tape, audio books, and aural

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

literature are advantages waiting to be used. Start a club where members listen to aural books individually then discuss it among thems

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elves during meetings. It's a great way to practice listening to people and absorb the nuances in the story that was missed during the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

listening process. An added bonus? Listening to the books on tape, audio books, and aural literature do not even interfere with routine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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