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At the end of each political season the powers in congress always suggest that the airways, being o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wned by the citizens and monitored by the Federal Communications Commission, ought to be free for c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ndidates to broadcast their message. As a twenty year radio station veteran and general manager, I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an say with certainty that chaos is already created every campaign cycle with the insistence that r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dio stations charge the candidates the lowest rate (aka: political rate) on the rate card. This rat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is equal to the lowest rate charged for any commercial. This is one big reason why radio stations

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ust be diligent in enforcing their rate card. If they give a great deal to their best account, come

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

political season, where the bulk of candidate advertising is overwhelming, they profits will be eff

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cted as stations must air the ads where commercial space is available.

Understanding this, one can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

see an opening in the political donation process. Granted, there is a limit on non-cash donations,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut in smaller markets, this could be a wind-fall for candidates. There are many voice service compa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nies or announcers within the local radio stations who can produce the commercial. Now the differen

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e is this. Rather than the candidate or candidate’s agency contacting the radio station, the donato

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

can make the purchase. In most cases, all political advertising is paid in advance. The donator, r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

quests the political rate (ask the question, what was the lowest rate your charged this past year?)

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to get an even lower rate. Most just accept the stations printed political rate.

A good rule of th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mb in smaller markets is the radio station with the most commercials is the station reaching the mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t listeners. The advertisers know who reaches their customers. Also listen to the type of commercia

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s for the demo you are targeting. If the station is airing commercials from a drug store talking ab

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ut medical prescription programs, this is an older audience. A little common sense, goes a long way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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