Social Space - Writing and Speaking

Article writing for the web is very different from just about any other kind of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

writing, except maybe sales letter writing, and I hate to make the correlation,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ecause article writing is not about selling, but about delivering great content.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

So first of all, what is the purpose of article writing? The purpose of articl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

writing is to create materials, written materials (in the form of articles) tha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

impart information. You see, the article is not designed to sell, nor is it de

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

igned to be a showcase of college – level grammar. Your article should have the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

primary purpose of showing people that you are indeed an expert in your field, a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d that you know what you are talking about. Your articles should also give peop

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e the information they claim to give in the title.

You see, article writing is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bout information, about giving people good information, and in so doing, generat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

loyalty among people who learn from your articles.

So how is it different from

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

most other writing? Article writing should deeply relate to the person, and sho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ld be written in the every day vernacular of the people who normally would read

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our article. So if you are writing to the general public, write your article as

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you would if you were talking to some average person who may not know all the te

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hnical language of your niche. On the other hand, if your audience is a doctor,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hen you want to communicate in language that is normal for a doctor.

When you a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e article writing, another distinction to make is that you must be writing in su

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h a way that you connect on a personal level with the person reading the article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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