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Differentiation. It’s about being original; breaking free from the competition; leading, not following. Do you want to forge a path away from the crowd, aw

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ay from the noise, and closer to your customer?

How Will You Be Different?

Along with the perfectly picked and placed words that make u

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the timeless writings that emerge as a cherished book—something we keep by our bed, travel with far and wide or relax with as we curl up in front of a coz

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y fire—a good book layout is important to an author. Especially to self-published authors who don’t have the talented staff of a major publishing house off

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ring design options.

The job of a graphic designer is to give your book visual life and interest that will add “character” (look and feel) and catch the e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ye of a passing patron and spark intrigue that will make them pick it up and open the first page, never wanting to set it down. There’s an art to giving yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r carefully chosen words a look and feel that helps them portray hope, emotion or intrigue.

Book Layout

A slight size change, font style

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

or placement on the page can make all the difference in bringing a powerful personality to your fascinating book. Paragraphs need to be the right length s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

they don’t seem overbearing—not too long, not too short—but cleverly balanced and readable to everyone not just elite readers. I’ve seen some books so jum

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bled and disorganized it would make a man quiver at the mere thought of trying to read them.

There are many ways a graphic designer can help you increase

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our book sales. There is of course advertising in the form of a flyer, poster, or a magazine ad. You could put together a media package or marketing kit fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your book, which may include a CD, an ad, a book marker, a coupon for your next book and so on. You may need invitations to your book signing sure to be i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n your near future. You might market yourself using only your name, but a personal logo to brand your product is much more effective and professional looki

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g. You may need business cards and letterhead designed to enhance your branding image. Are you sending out a newsletter to your database? Let a designer cr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eate your newsletter and send it to your customers “spam-free” through a permission-based email program. Why not convert your printed book into an e-book y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u can sell on your website? What? You don’t have a Web site? Every writer needs a website and I know of someone who can custom build one that best serves y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

our needs. Jessica Dockter is the Graphic Designer who works in collaboration with the writers on Write On! Creative Writing Services to offer our clients

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

full range of services.

These are only some of the countless options you have when you bring in a graphic designer. From designing your book cover, to la

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ying out the inside pages, to having the perfect index created, there is no end to what a graphic designer can do for a writer. For more information or to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

imply connect with a graphic designer, contact Jessica@yvonneperry.net.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

How you meet and greet new people shapes your personal brand and reputation long before your successes, community contributions, and stories earn editorial consideration by the media. Follow these tips to make sure you don't short-circuit your personal brand and reputation with faulty networking skills.

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Social Space - Graphic Design: Give Your Book the Best Look

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